Strawberries may be the quintessential taste of summer, but now you can get some sunshine in your life earlier in the year than ever with Viva strawberries. Grown in the Huelva region of southern Spain and northern Morocco, Viva are sweet, juicy and full of flavour – in fact very similar to a British strawberry, but perfectly ripe from February to April.

A unique variety cultivated by a British master breeder, Viva embodies everything you'd expect from a premium strawberry, bursting with freshness and packed with nutrients. A refreshing change to the hard, crunchy varieties often associated with imported strawberries, Viva's sweetness is matched by its soft yet firm flesh, making them ideal for adding to recipes and drinks, or eating straight from the punnet! To enjoy their sweet goodness at its best, eat Viva strawberries at room temperature and taste the sunshine! Or try using them in some of our tasty recipe ideas , designed to complement Viva’s sweet flavour and superior texture.


Nick Coff

Feed the family

We have teamed up with Nick Coffer, family food expert and author of ‘My Daddy Cooks’ to bring you some great advice on how to encourage your children to enjoy more fruit and vegetables.

To see Nick’s top tips and serving suggestions, visit the Feed the Family pages.


Viva! strawberries are available in Co-Op, M&S Foodhalls, Tesco, Ocado and Waitrose from February to April.

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